The imagination is a goal in itself. We have visions and we create a better world. For everyone.
Marketing efforts seem to focus on branding. Most international corporations fill social networking platforms with daily activities, from movies and live recordings to visual posts, competitions, invitations and dialogue. And no wonder why. All these strategies use the Internet to create a connection between customers and the brand. But this trend is more than just Facebook posts. Today we know what a brand is, how branding works and how you can activate it to its full power.
